The Super Bowl commercials explained

Connor Fowler, Copy Editor

The Super Bowl. One of the biggest televised events in the American year, boasting over 100 million viewers on one night alone. The Super Bowl has become an integral part of American culture, rivalling even United States politics in intensity.
Of course, with so much of the American populace vying to see their favorite team win the football championship, it is perhaps the perfect opportunity for a company to vy for publicity and prevalence in the markets. That is where the infamous “Commercial Bowl” began.
What can be called as the first true Super Bowl commercial that reached viral status would be that of the game in 1984, when Apple debuted the Macintosh computer system. Since then, the game has always been on one basis: spend money to make money.
The host network for Superbowl 2019, CBS, is charging companies a little over 5 million dollars for a 30 second slot. On top of the fee, companies will also spend millions to create the short video, using intricate CGI, hiring well known actors/actresses and using hit songs. The fees to air an ad during the game have increased dramatically since Apple’s “1984”, when airing prices were only about half a million. According to an interview with Amy Avery from an episode of CNN 10, 20 to 30 percent of sales come from advertisements. Additionally, a study done with a can of soda with a brand and the same exact soda shown without the brand was preferred by 24 percent. That same company cut their marketing budget and since, perceived quality has been cut in half. Commercials do make a difference for a company. It is a massive profit competition that is seemingly another “game” alongside the football championship.
With this commercial competition, many commercials have gone into the Super Bowl ad hall of fame: Amazon’s “Alexa Loses Her Voice”, Volkswagen’s “The Force”, Budweiser’s “Puppy Love” and Bud Light/HBO’s team up-for “Joust” are some of the most popular.
With the Super Bowl airing Sunday, Feb. 2, 2020, many are starting to choose their teams: the San Francisco 49ers or the Kansas City Chiefs. While many companies have announced major ads to air for the game such as Planters’ mascot Mr. Peanut’s funeral, it is not enough to keep them from taking a bathroom break during quarter breaks.
“I do think some of the commercials are cute and cool, but I’d rather get up during the ads than the game. I sit to watch the game, [and] get up during the commercials,” said Jim Parker, East Principal.
Kayla Kazakos, class of 2020, also agrees.
“ I watch the Super Bowl for the game, not the ads. But they’re always funny and enjoyable to watch in the meantime,” said Kazakos.
Whether or not one will be watching for the game or for the memorable marketing, it will truly be an interesting year for football and the markets as a whole.